Tim Jones, Chief Executive Officer, the Americas, Publicis Media has today announced a market leadership appointment for Mexico. Marta Ruiz-Cuevas has been appointed to the role of CEO, Mexico, Publicis Media.
Publicis Media is a brand-led organisation and in her new role, Ruiz-Cuevas will be responsible for creating a powerful platform off which the strong agency brands—Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449—will thrive. She will be responsible for the commercial leadership of all Publicis Media operations and driving transformation across the business.
Ruiz-Cuevas was most recently CEO, SMG Mexico, a role she held since June, 2015. Prior to arriving in Mexico, she was CEO, SMG Spain, where her focus had been transforming SMG Spain into a true digital company. In addition, she was an active member of SMG’s Global Product Committee and very involved in different international awards and festivals as a juror (2009 Eurobest, 2012 M&M, 2014 Dubai Lynx, 2014 Cannes Lions, 2015 FOMLA, etc.). Prior to being appointed CEO of SMG Spain, Ruiz-Cuevas had held other leadership roles in that market including Managing Director and VP Business & Product Development Director. Born in Oviedo Spain, Marta attended high school in California USA, and graduated with a joint degree in Marketing and International Business from the University of South Alabama where, while on a golf scholarship, she continued on to complete her Master’s in Business Administration. Ruiz-Cuevas lives in Mexico with her husband, Aitor, and two children Lucas and Marta.