A niche concept just a few years ago, this year’s CES promised to showcase virtual reality at its best. It is ubiquitous on the show floor – from content advancements to a huge proliferation in hardware options to view and capture VR.
Clearly, recent investments in virtual reality and augmented-reality technology from companies like Facebook, USA Today, The New York Times and Discovery are setting the stage for consumer adoption. But the question remains: What type of VR experience and sophistication will truly create the mainstream tipping point for this space?
Our Chief Experience Officer Bohb Blair shares his insights on the year ahead from the CES showroom floor on MediaPost.