Starcom has been awarded the global media business for Merck’s Consumer Healthcare Division, spanning the CEEMA, APAC and Americas/Southern Europe regions. Starcom will be accountable for the media account’s 11 brands, including Neurobion®, Bion3®, Nasivin®, Seven Seas®, DoloNeurobion® and Femibion®.“Merck was looking for a partner to strategically enable their organization globally, while still empowering local markets,” said Lisa Donohue, Global Brand President of Starcom Worldwide. “We look forward to delivering the agility, digital savvy and scale to unlock deep consumer connections with their brands.”
The teams that contributed to this win continue to demonstrate the strength of Starcom’s global organization and expertise as a strategic partner for Merck. Read more about this announcement from Campaign UK.