Starcom India has won media planning and buying mandate of kid’s television franchise Nickelodeon, a part of Viacom18 Media. The mandate that encompasses the franchise’s channels Nick, Sonic, Nick Junior & Nick HD+ has been won after a tightly contested multi-agency pitch.
Commenting on the win, Mallikarjun Das, group CEO, Starcom India, said, “The Indian television broadcast segment is set for exponential growth and entertainment tailored for kids and young adults, is going to be a big beneficiary of that. Nickelodeon is an established, highly reputed entertainment brand and having them on our roster is a matter of great prestige for us. The broadcast firm is innovating its strategy across platforms, so that kids and teenagers get the perfect multi-platform experience. It is important to understand that Nickelodeon’s content is increasingly being watched not just by its core target audience, but also adults and entire families. We will devise for Nickelodeon a media strategy and plan, designed to help them achieve maximum exposure and eyeballs. This win further adds tempo to a great year where we have won significant businesses and consolidated operations.”
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