Starcom Melbourne has won the Ego Pharmaceutical’s media account without a pitch.
Ego, the manufacturer of QV Skincare, Sunsense and more than 100 other individual products, invests around $5 million in media nationally, and last year engaged Nova radio host Kate Ritchie as an ambassador for the QV brand.
Says Peter Toone, managing director, Starcom Melbourne: “We’re thrilled to be working with a family owned business, founded in Melbourne, which has gone on to huge local and international success.
“QV has carved its own path and not compromised on its core beliefs, making the company a great fit for our agency.”
Says Derek Murphy, head of marketing, Ego: “The consistent quality of the Starcom team, coupled with their relentless drive to better understand and connect with people, is what excited us about working with this team.”
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