United States

Starcom Most Awarded Media Shop Of 2016

By February 16, 2017 No Comments

Publicis’ Starcom USA unit was the most awarded media agency of 2016, according to findings of an analysis of the major media-related awards of 2016, released this morning by The Gunn Report.

The report, dubbed The Gunn Report for Media, found Omnicom’s OMD was the most awarded media agency network in 2016, followed by Publicis’ Starcom MediaVest, Omnicom’s PHD, and WPP’s Mindshare and Mediacom networks.

Heineken was the most awarded advertiser among the industry’s major media awards in 2016, followed by Coca-Cola, McDonald’s, KFC, and a tie between Microsoft and Samsung for fifth place.

The U.S. was the most awarded country, followed by the U.K.

See top rankings below.

Most Awarded Media Agencies
1 Starcom USA
2 Mindshare India
3 PHD New Zealand
4 OMD USA
5 OMD UK

Most Awarded Media Agency Networks
1 OMD
2 Starcom MediaVest
3 PHD
4 Mindshare
5 Mediacom

Most Awarded Advertisers
1 Heineken
2 Coca-Cola
3 McDonald’s
4 KFC
5 Microsoft (tie)
5 Samsung (tie)

Most Awarded Countries
1 USA
2 United Kingdom
3 India
4 China
5 UAE

Media Campaigns of the Year 2016 (not ranked)
• Always, ‘Girl Emoji’, Starcom MediaVest Group (London)
• Ariel, ‘Removing The Stains Of Social Inequality. Share The Load’, Mediacom (Mumbai)
• Burger King, ‘McWhopper’, Y&R Media New Zealand (Auckland)
• DB Export, ‘Brewtroleum’, PHD New Zealand (Auckland)
• Louis XIII Cognac, ‘#NotComingSoon’, Fred & Farid (New York)
• Manulife, ‘The Price Of Living 2040’, PHD (Hong Kong)
• Microsoft, ‘Tomb Raider Survival Billboard’, EMT/Dentsu Aegis (London)
• Sainsbury’s, ‘Starting The Gift Of Reading At Christmas’, PHD (London)
• Swedish Tourist Association, ‘The Swedish Number’, Ingo (Stockholm)
• The Art Institute of Chicago, ‘Van Gogh BnB’, Starcom Mediavest Group (Chicago)
• Untold Festival/National Institute for Blood, ‘Pay With Blood’, UM Romania (Bucharest)

For the original article, click here.