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Mobile World Congress 2017: Trends & Insights Report

By March 7, 2017 No Comments

With nearly 110,000 attendees this year, Mobile World Congress is the world’s largest gathering for the mobile industry. Taking place in Barcelona, Spain last week, the annual event included a robust conference program featuring visionary keynotes and discussions, in addition to a show floor providing a first-hand look at how mobile products, services and trends are transforming consumers’ lives and defining the business potential of tomorrow.

Publicis Media’s Trends & Insights Report outlines key takeaways ranging from data personalization, the world of 5G, and use cases for evolving technologies including AR, VR, AI, chatbots and more.