Italy

Samsung Launches Campaign with Starcom and Hearst for Milan Design Week 2017

By April 5, 2017 No Comments

Technology and Design. Passion and Experience. These are the ingredients of the recipe for success of Samsung Electronics Italy that participates in the Milan Design Week 2017 to launch the exclusive range of built-in appliances through high-impact installations located in different areas of the city.

For the launch, Samsung Electronics and Starcom Italy have set up a partnership with the main titles of the Hearst Group Italy related to design, fashion and lifestyle. This partnership responds to the objective to achieve two different targets: end users and professionals such as architects, designers and influencers. All with the creation and the delivery of relevant content that help you capture their interest within one of the most important events of Design in Europe and to build a storytelling of value to the brand.

It has been studied to enhance the various products of the line, the project includes a communication campaign is on air from April 4 and is an early form of declination in scenic installations positioned in two prestigious historical location in Milan. With Elle Decor Samsung’s appliances are protagonists at Palazzo Bovara until April 28, in “Elle Decor Concept Store. New Shopping Experience

“The. In this context, featuring the Samsung Bakery & Fresh Juice, a kitchen “transparent” which reveals the design and technology of the latest generation of Samsung’s built-in appliances, by enhancing familiarity with the features and functionality.

As part of Milan Design Week, the Samsung appliances are also found space in a spectacular installation, the MCM White Luxury, inside the hall of the Passion of the Pinacoteca di Brera. The installation is a collaboration with Marie Claire Maison and exposes, in a surprising way, furnishings and designer appliances in a project that includes a special edition in white refrigerator Family Hub and Windfree conditioners Samsung.

In support of scheduled events, a media planning online and offline developed by Starcom, the Global Media Agency of Samsung Electronics, which enhances the beauty and uniqueness of the Samsung design through a mix of sizes on different media: print and digital, with social and native.

On the press the main newspapers of Hearst Group were involved. From those closely related to the design industry, such as Elle Decor, Marie Claire Maison, to those more focused on Fashion and Lifestyle, like Elle, Marie Claire and Joy. It is planned for advertorials and tabular.

The digital and social are the means to amplify the project through a display campaign with content published on the Hearst Group sites, and dedicated post on the Facebook fan page of the same and Brand magazines.

Samsung will also be present in #mcLIKE, the new innovative Marie Claire platform designed to enhance the positioning of the brand. In #mcLIKE Samsung native to an area available dedicated hosting different content and a video produced exclusively by Emilie Fouilloux, narrator and deck project.

The campaign planned by Starcom develops over a period of four months in the period between April and October 2017.
“The Milan Design Week has become an unmissable event, it awaited not only by professionals but also by all lovers of design. The project with Hearst, Samsung offers a unique and prestigious showcase the launch of the campaign dedicated to products Home Appliances. Our agency – Life Piccinini says CEO of Starcom Italy – want to assist and support customers in identifying projects that create value for the brand and allowing the user to experience direct and Engaging brand experience. ”

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