Allegro Group settled a tender for the service in the area of communication strategy and media planning and buying. The winner was the agency Starcom.
Will handle communication strategy, media planning and buying and an analysis of the impact of communications on brand KPI Allegro.pl. Winning the tender is again, after a three-year break, the cooperation of both companies.
Previously, support for the company dealt with the Universal McCann media house. The names of the other agencies that participated in the tender, as the value of the budget, were not disclosed. Cooperation with Starcom will begin in May. The contract will be concluded for an indefinite period.
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