Starcom Italy chooses Giuseppe Barbetta as Head of Strategy & Innovation.
Barbetta comes at a crucial stage of agency life at a time of great transformation of the Group, with responsibility for the strategic product and the development of new business activities of Starcom. With a Bachelor of Arts from the University of Milan, Barbetta has over the years followed a major multidisciplinary path, matured in the media market in Aegis and WPP / GroupM, with significant experience in Research & Strategy of major customers.
“Joseph, I immediately appreciated for his human and professional qualities,” says Piccinini Life, CEO of Starcom. “I am sure, he will offer a great contribution to the project of Starcom development, working with the team to the quality evolution of our offer, helping with his vision, the agency’s growth. ”
“I am very happy to be a part of this team,” said Barbetta. “I found a skilled team showing great enthusiasm and positive energy. We will work together, with colleagues of Publicis Media, to build new communication projects that anticipate the needs of our customers and companies that want to work with us. Starcom’s new strategic approach, HX, is a great starting point, studying in depth the behavior of consumers and the brand needs, it helps us to design integrated strategies, effective and innovative.”
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