Saint-Gobain Group deciding tender for Isover brand service media company decided to continue cooperation with the media house Starcom (Publicis Media belongs to Poland). Thus, the agency begins the twelfth year of cooperation with this brand.
In the just ended tender Starcom beat three competitors (their names were not disclosed). Tender concerned operating in the area of planning and buying all media for the manufacturer of insulating materials Isover brand.
Starcom media company will implement szerokozasięgowej image campaign “Isover – A house full of warmth”, which is the backbone of television advertising, supported by PR activities, advertising in newspapers, the Internet, social media and outdoor.
Starcom is engaged in planning and buying media campaigns Isover brand since 2006.
In the last year the web Isover brand image campaign starring its employees. Three years ago, while the product advertised actress Ewa Błaszczyk.
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