Advertisers like Samsung, Vodafone ONE, Ecovidrio, Manos Unidas, FAADA or Universidad Europea de Madrid and agencies like 300 kilos, Starcom, TBWA, BBDO Contrapunto, Cheil, Wink TTD or Rowan Heirs have featured in the first edition of Educafestival, Festival International Educational Advertising, celebrated this afternoon in Caixaforum de Madrid, in which 2 Owls of Gold, 3 of silver and a total of 30 statuettes.
Samsung, in the hands of Starcom and Cheil, was awarded 5 awards, three of them special to innovation, to results, and award best relationship marketing strategy with its Dytective APP campaign. They are followed by the agency 300 kilos, with three, and British Council School and Comunica2, with two each.
As for the gala, which was enlivened by great professionals such as Olga Viza, Jorge Larrodera and Jorge Luengo, about 300 attendees shared laughter and emotions as the gold, silver and bronze owls were delivered.
“Educafestival aims to become the main meeting point between agencies and brands in the education sector in the next few years, in an inescapable event that will allow to follow the best practices of the sector and that will become, in the end, those referents So necessary to continue driving an increasingly aware sector of the need for investment in (good) communication, according to the organization.
Educafestival is an initiative of Be a dreamer group, promoted by Caixaforum and Fundación Botín in its young talent award seeking to reward the best practices of educational communication.
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