eMarketer, in collaboration with Starcom Worldwide, has published its annual “Global Media Intelligence (GMI) Report” on key digital trends worldwide, designed for business executives who require benchmarks to support their decisions for global initiatives. This is the seventh year that eMarketer and Starcom Worldwide have worked together to develop this publication.
“The Global Media Intelligence Report is an annual highlight for eMarketer’s subscribers, with a wealth of media usage data for markets of all sizes,” said Ezra Palmer, chief content officer of eMarketer. “Our partnership with Starcom gives this report extraordinary depth and breadth.”
The Global Media Intelligence Report is eMarketer’s largest, most comprehensive snapshot of the current state of media consumption worldwide, covering six major regions—Asia-Pacific, Central & Eastern Europe, Latin America, Middle East, North America, and Western Europe—and 36 countries. In addition, this year’s Global Media Intelligence Report contains more than 400 charts collected from over 35 global research sources—which Starcom helped identify and gather for local and core markets worldwide—in addition to benchmarks, analysis and context provided by eMarketer.
For each market, media and mobile device penetration rate is available, along with demographic breakouts by age, gender and income or socio-economic group. Each year, marketers anticipate the report’s release to include as a core part of their planning processes for the upcoming year.
“As internet-connected device usage continues to scale, it is critical that marketers, brands and retailers leverage the power of data to bridge on-demand consumer desire and brand objectives,” said Kelly Kokonas, EVP Global Business Accelerator at Starcom Worldwide. “Those who truly win are able to tap technology advances to create media experiences consumers love.”
Founded in 1996, eMarketer is the first place to look for research about marketing in a digital world. eMarketer enables thousands of companies worldwide to understand marketing trends, consumer behavior and get the data needed to succeed in the competitive and fast-changing digital economy. eMarketer’s flagship product, eMarketer PRO, is home to all of eMarketer’s research including; forecasts, analyst reports, aggregated data from 3,000+ sources, interviews with industry leaders, articles, charts and comparative market data. eMarketer’s free daily newsletters span the US, EMEA and APAC and are read by more than 250,000 readers globally. In 2016 eMarketer, Inc. was acquired by European media giant Axel Springer S.E.
About Starcom Worldwide
Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,800 employees worldwide, Starcom partners with the world’s leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One.
For access to the full report, click here.