For the fourteenth year, She Runs It is recognizing and celebrating twenty-three marketing and media leaders as Working Mothers of the Year. Starcom’s very own Karla Knecht, President and Chief Client Officer, has been recognized amongst the established mothers. The established mothers are honored for thriving in their busy lives and having positively impacted other working mothers with their skills at achieving work-life balance.
Lynn Branigan, President and CEO of She Runs It, explains, “In our fourteen years of evaluating submissions for working mothers of the year, we have been profoundly inspired by the nominees, plus we gained a lot of visibility into corporate practices and programs, many of them initiated by the women who were being put forward. It became increasingly clear that the culture and environment a company fosters to support working parents is critical to individual success.”
This year additionally marks the inaugural year of a new recognition: Outstanding Companies for Working Mothers. Starcom has been recognized as one of the five corporate honorees, along with 7andSunny, Carmichael Lynch, Periscope, and T3. These winners were chosen for activating policies and practices to create a supportive environment for mothers who want to excel as parents and as corporate community leaders. The selection criteria focused on the number of women in leadership and client-facing roles, the scope of paid/flexible leave that companies provide to new mothers, and overall benefits related to maternity and motherhood.