eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex, has published its annual “Global Media Intelligence (GMI) Report” on key digital trends worldwide, designed for business executives who require benchmarks to support their decisions for global initiatives. Each year, marketers anticipate the report’s release to include as a core part of their planning processes for the upcoming year.
“The annual publication is among the top five reports accessed by eMarketer PRO subscribers every year, confirming the GMI report as an invaluable resource,” said Geoff Ramsey, eMarketer co-founder and chief content officer. “This edition presents a different approach to the report. We shifted the focus on the expanding digital media landscape and the transformation happening across traditional media outlets. We turned to GlobalWebIndex—a primary research provider to Starcom and a valued partner of eMarketer.”
We have expanded coverage this year to include video-on-demand services and digital audio. For each market, media and mobile device penetration rates are available, along with demographic breakouts by age, gender and income or socio-economic group.
“Marketers and brands must continue to push new boundaries to create globally-scaled, data-driven marketing strategies to drive both business and human outcomes,” said Kelly Kokonas, executive vice president of global data strategy at Starcom Worldwide. “The brands who are able to harness technology innovation to create memorable media experiences that consumers love will have a competitive advantage in a crowded and ever-evolving marketplace.”
“This year’s Global Media Intelligence Report employs survey data at scale that will allow marketers of every ilk to understand today’s complex multi-device, multi-platform consumer,” said Jason Mander, Chief Research Officer at GlobalWebIndex. “The report also speaks to the enduring importance of traditional media to consumers in a largely mobile- and social-driven age.”
To access the report and learn more, please click here.