Unit 5, 53-57 Glen Osmond Road
Eastwood, Adelaide SA 5063

+61 8 8291 0000


Level 2, 99 Melbourne Street
South Brisbane QLD 4101

+61 7 3329 1000


Level 6, Twenty 8 Freshwater Place
Southbank, Melbourne VIC 3006

+61 3 9673 7000


28 Windmill Street
Bond Store 2
Walsh Bay, Sydney NSW 2000

+612 8666 8000

Toby Barbour

CEO, Starcom Australia

Toby Barbour has more than 20 years of experience in market leading consumer brands on both the client and agency side. As CEO of the Starcom Sydney office, Toby is continually inspired by the digital disruption affecting most businesses and the opportunity through diversity of experience and skills to lead clients’ transformation. Prior to joining Starcom, he was general manager of Consumer Marketing for Sony Electrical and previously company director of Olympus Imaging.

Toby Barbour

CEO, Starcom Australia
July 17, 2018

Prime Day is an Inflection Point: We Can Now Measure the Impact Amazon’s Having in the Australian Market

By Barbour, CEO Starcom Australia, and Nicole Conroy, Head of Research Amazon talked about its Australian launch as being the “most successful international launch ever”, but so far there has…
May 28, 2018

Starcom Builds Leadership Team to Help Drive Clients’ ‘Return on Experience’

Starcom Australia has created three national leadership roles to help it deliver a positive customer experiences and 'return on experience' for clients. Simone Galletly joins Starcom as national planning director, Stu Carr returns…
March 28, 2018

Starcom: Amazon Prime Video Will Destroy TV Advertising

Starcom has warned brands to prepare for the launch of Amazon Prime Video, claiming the media battleground of the future will concern personalized video content advertising. At its 2018 Media Futures…
March 27, 2018

Businesses Rate Themselves Two Times Higher than Consumers on CX Experience

The ‘expectation gap’ between companies and consumers has widened, with marketers rating themselves more than twice as high (106 per cent) as consumers in delivering great customer experiences (CX). That’s…
February 27, 2018

Starcom Snares Former BMW Marketer Stuart Jaffray As Melbourne MD

Starcom Australia CEO Toby Barbour today announced the appointment of former BMW General Manager of Marketing, Stuart Jaffray, as Melbourne managing director. In his role, Jaffray will lead Starcom in…
August 23, 2017

Jack Daniel’s Unveils ‘Every Drop From Lynchburg Tennessee’ Campaign Via Mr. Wolf & Starcom

Jack Daniel’s is celebrating its provenance with a new campaign highlighting that every drop of Jack Daniel’s still comes from Lynchburg, Tennessee. The multi-channel campaign was shot in Lynchburg and…