Alastair Taylor is a convergent thinker with diverse category experience across the UK and North America, specializing in helping brands understand how technology and media are changing the point of purchase with their consumers. With a proven track record in business development and culture creation, Alastair is a transformational leader building corporate cultures for the modern business reality.
Currently, the CEO of Starcom and Mediavest, Alastair is responsible for leading all facets of the business at one of Canada’s leading media agencies. Clients include Kraft, TD, Visa, Samsung and Kellogg’s.
While at MEC in Toronto, Alastair was the chief client officer and oversaw the Molson Coors, Netflix, L'Oreal, and GE businesses.