MARKET

DACH

Germany

Paul-Lincke-Ufer 39-40
Berlin, Germany 10999

+49 6978028239

info@smvgroup.de

Germany

GmbH, Otto-Meßmer-Straße
Frankfurt, Germany 60314

+49 69780280

info@smvgroup.de

Austria

Kettenbrueckengasse 16
Vienna, Austria 1040

+43 1 71637 601

office@starcom-austria.at

Switzerland

Stadelhoferstrasse 258
Zürich, Switzerland 8001

+41 43 366 61 61

Kai Mäder

Managing Director, Starcom DACH

Kai is a marketing expert with 22 years experience in brand strategy, marketing communications, digital/social media strategy, media management, trade marketing and sponsoring.

He is a marketing and branding professional with broad experience at major advertising agencies and on the client side, with a proven track record of building teams, brands and sales in consumer and lifestyle industries. Kai successfully managed major accounts and campaigns for Procter & Gamble, Audi, BMW, MINI, Vodafone, Kia and General Motors. He is currently leading some of the biggest clients in Germany for Starcom across all channels.

Kai Mäder

Managing Director, Starcom DACH

Birgit Konrad

Managing Director, Starcom DACH

With more than 25 years of experience in the media industry, Birgit joined Publicis Groupe in 2015. In 2017, she moved from Zenith (where she held the COO position) into her current new role at Starcom and Mediavest |Spark. Before her time at Publicis Media she was with Group M, and, prior to that, she was with MediaCom in an international role as Managing Director, EMEA for P&G, based in London. She was also at MEC (CEO, Germany) and Carat where she spent 12 years, half of this time as managing director, during which she built and established the Berlin office.

Birgit has a huge passion for brands and brand strategies, which is why she has always engaged in developing the strategy product and planning processes – on local and global level.

Birgit Konrad

Managing Director, Starcom DACH
DACH
March 2, 2017

“The dose makes the poison”

In the US, Facebook introduces midrolls for live video, while other videos allow publishers to experiment with this form of advertising. Sooner or later, the interruption spots will be available...