MARKET

INDIA

Mumbai

Urmi Estate, 16th Floor
Ganpatrao Kadam Marg
, Lower Panel
Mumbai, India 400 013

Mallikarjunadas CR

CEO, Starcom India

Malli is CEO of Starcom India. In his career spanning 19 years, Malli has experience as a planner and client & analytics professional. In his current role, Malli has driven Starcom’s product vision of Precision Marketing, Digital Transition and Analytics aggressively forward.

Prior to Starcom, he served as COO of Madison Media Infinity heading a set of clients that included Cadbury, Marico, McDonald’s, Asian Paints, AXA & Axis Bank. Malli has been a simulations modeler with Tata Interactive Systems where he headed the modeling practice in building simulations and games. He has also worked as the head on the P&G Planning AOR at Starcom and spent three years at Asian Paints as head of Media, Market Research, Activation & PR.

Malli was nominated in the Economic Times’ Brand Equity's List of Top 50 Advertising and Media Professionals in India for 2015. He is also among Campaign Asia's A-List comprised of the top 100 media professionals in APAC.

Mallikarjunadas CR

CEO, Starcom India
India
May 3, 2017

Starcom India Wins Luminous Media Mandate

In a tightly contested pitch against some of the leading media agencies of India, Starcom, part of Publicis Media India, has won the media mandate of Luminous Power Technologies -...
India
March 27, 2017

Starcom India Appoints Navin Lalchandani as VP, Buying

Starcom, part of Publicis Media India has appointed Navin Lalchandani as vice-president of its media buying operations. He joins the agency from Carat Media Services where he was senior director....
India
March 9, 2017

Will advertising back growth in TV viewership?

An increase in rural viewership will mean more advertisers opting for television as a medium to reach rural audiences Last week, television viewership monitoring agency Broadcast Audience Research Council (Barc)...
India
January 30, 2017

Starcom Wins Mahindra Holidays Account

In a significant development, Starcom India, part of Publicis Media India has won the digital duties of Mahindra Holidays & Resorts India. The business will be powered by Performics. Convonix,...
India
January 27, 2017

Starcom India Wins Nickelodeon India’s Media Business

Starcom India has won media planning and buying mandate of kid’s television franchise Nickelodeon, a part of Viacom18 Media. The mandate that encompasses the franchise’s channels Nick, Sonic, Nick Junior...
India
January 16, 2017

Mallikarjun Das, Group CEO, Starcom India: One should buy the plan, not plan the buy

Looking at the kind of growth Starcom India has seen under his leadership, it is hard to believe Mallikarjun Das CR (known as Malli) headed to the advertising industry to...