Mexico City

Bosque de Duraznos 47 – 4

Col. Bosques de las Lomas C.P. 11700

Miguel Hidalgo, CDMX, Mexico

+52 55 5246 5800

Marta Ruiz-Cuevas

CEO, Starcom Mexico

Marta Ruiz-Cuevas, CEO of Starcom Spain, joined Starcom at the global headquarters in Chicago as group strategy director and member of the group’s multicultural division, Tapestry.

Marta is also responsible for Publicis Media Mexico, overseeing all of the brands (Starcom, Zenith, MediaVest/Spark, Blue 449 and Performics). She has had the opportunity to work with clients including Kraft, Samsung, Carrefour, Heineken, Burger King, Bankinter and Securitas Direct, among others. Under her leadership, SMG Spain achieved over 30 awards and recognitions in national and international festivals within two years, garnering its title as Spain’s Most Awarded Agency in 2006 (El Publicista) and Agency of the Year (Anuncios).

She is also an active member of Starcom’s Global Product Committee and involved in international awards and festivals as a juror. She was recognized as a “2016 Women to Watch in Mexico” by Ad Age & AdLatina.

Marta Ruiz-Cuevas

CEO, Starcom Mexico