As CEO of Starcom Middle East, Tarek is driving a next-generation media agency focused on the convergence of media, technology and creativity and enabling the design of unique human experiences. Under Tarek’s leadership, Starcom is addressing challenges on behalf of the world’s leading marketers and strategic local partners. In his previous role as regional managing director of Mediavest MENA, Tarek led the agency transformation into an innovative media shop known for its creativity and agility. Throughout his career, he focused on driving collaboration, leading Starcom to receive numerous global and regional industry recognitions.
CEO, Starcom Middle East
The Directory Big Won 2016 results: BBDO, WPP and Starcom MediaVest continue to top global award lists
Once again BBDO has topped the tables for the Directory Big Won Network rankings, which offers an annual overview of the most awarded creative work, people and businesses operating in the global...