MARKET

UNITED STATES

Chicago

35 W. Upper Wacker Drive
Chicago, IL 60601

+1 312 220 3535

Detroit

150 West Jefferson Avenue
Floor 5, Suite 400
Detroit, MI 48226

Los Angeles

5200 Lankershim Blvd
Suite 600
North Hollywood, CA 91601

+1 818 753 7200

New York

1675 Broadway
Floor 9
New York, NY 10019

+1 212 468 3888

New Business

Adam Rattner

adam.rattner

@starcomww.com

+1 312 478 8737

Press

Tabitha Dosch

tabitha.dosch

@starcomww.com

+1 312 220 4534

Kathy Ring

CEO, Starcom USA

As CEO of Starcom USA, Kathy Ring is responsible for driving a next-generation media agency focused on the convergence of media, technology and creativity—enabling the design of unique human experiences in the one-to-one era of marketing, at scale. In her role as US CEO, Kathy oversees some of the world’s leading marketers and new establishment brands, including Airbnb, Allstate, Bank of America, Kellogg’s, Kraft Heinz, Lowe’s Home Improvement, Samsung, Visa and more. Kathy has been with Starcom USA for over 30 years. Previously, Kathy served as President of Starcom USA where she led the agency’s LA operation, having moved there in 2002 from Chicago to establish the newly formed office.

Kathy Ring

CEO, Starcom United States

Ken Zasky

COO, Starcom USA

With a dual expertise in both marketing and business management, Ken cultivates a unique agency culture – dedicated to delivering strong business results by leveraging the newest and most effective methods of connecting people to brands. Ken built his agency career by creating new media opportunities for marketers such as P&G, McDonald’s, Kraft and Miller Brewing Company.

Throughout his career, Ken co-founded Starcom Mediavest Group’s (SMG) third network – Spark, creating industry-defining communications programs that have earned recognition at Cannes, the Effies, the MediaPost Creative Media Awards and the Business Marketing Association ACE Awards.

In 2012, Ken took a role as President of Big Fuel, and in 2016 returned to Starcom as the Chief Operating Officer. Ken has become an expert in writing strategic business plans, leading agency restructures, building cross-agency integration, assessing and improving the efficiency of various brands and helping integrate newly acquired companies into the global network.

Ken Zasky

COO, Starcom United States

Amanda Richman

President & Chief Activation Officer, Starcom United States


As president of Starcom USA, Amanda Richman oversees the agency’s approach to activation and investment, spanning its four offices for clients including Airbnb, Allstate, Bank of America, Best Buy, Kellogg’s, Kraft Heinz and Samsung, among others. She leads Starcom in mastering cross-screen connections across all audiences and execution of consumer-driven contact plans. Amanda is also a leading member in Publicis Media Exchange.

Previously, Amanda served as the President of Digital for Mediavest, where she oversaw the capability, team and investment for clients. She also served as Starcom Mediavest Group’s digital lead for Emerging Markets. Prior, Amanda was EVP, Managing Director of Digital for the agency, and previously SVP, Director of Strategy and Innovation on Procter & Gamble.

Amanda’s reputation has garnered numerous accolades, including Advertising Age “Media Maven” (2012), imedia “25 Innovators” (2010), MediaPost “Top 25 Innovators” (2010), Mediaweek “Media All-Star” (2009), OMMA “All Star” (2009), and Advertising Age “40 Under 40” (2006) recognition.

Amanda Richman

President & Chief Activation Officer, Starcom United States

Rob Davis

President, Starcom United States

As President at Starcom USA, Rob oversees client business for Airbnb, Lego and Novartis in addition to leading the Starcom Leadership Council. Throughout his 25+ years at Starcom, Rob Davis is truly one of the agency’s most exemplary leaders. He started his career at Leo Burnett Media and quickly gained experience across every category. From his time working with brands like Miller, McDonald’s and Harley-Davidson to overseeing LEGO, Allstate and the global Kellogg’s business, Rob can always be counted upon to deliver great results.

Rob has been at the helm of such innovative and industry-recognized programs as a Media Gold Lion for Allstate’s teen safe driving, and multiple Effie-winners such as Special K “What will You Gain when You Lose?” On Allstate, Rob was part of the team that helped develop the marketing and media around the now infamous “Mayhem” campaign, and helped win the assignment for Allstate’s Direct Response media in addition to the brand work. He is a proven developer of talent, a superior client partner, a vocal and visionary leader and innovator. He possesses vast experience in digital marketing including video, display, addressable, programmatic, search, and analytics as well as overall strategic direction and ideation.

Rob Davis

President, Starcom United States

Danielle Gonzales

Managing Director, Client Officer, Starcom United States

As EVP, Managing Director at Starcom, Danielle Gonzales leads one of Starcom’s most data forward clients, Kraft Foods, overseeing all aspects of the global business including strategy, activation, multicultural, data management and measurement.

Danielle has been credited with advancing addressability across all mediums and creating a data-driven culture, successfully unlocking and activating against Kraft’s treasure trove of data that continues to improve their media ROI.

With 20 years of industry experience, Danielle has contributed to the success of Procter & Gamble, The Coca-Cola Company, Best Buy, The Walt Disney Company, Allstate Corporation and Burger King. Prior to her leadership position at Starcom, Danielle was EVP Managing Director of a multicultural unit of Starcom, where she managed over 20% of all US Hispanic media and successfully grew business by double digits for five consecutive years.

Danielle’s achievements have earned her numerous professional honors, including 2014 Ad Age Women to Watch, 2012 Ad Week’s “Media All-Star,” and HispanicAd.com 2011 Media Planning Executive of the year.

Danielle Gonzales

Managing Director, Client Officer, Starcom United States

Karla Knecht

Managing Director, Client Officer, Starcom United States

Karla is a master of collaboration – partnering with clients and their creative agencies to implement business-building ideas that generate cost efficient results. As EVP, Managing Director for Starcom US, Karla has client responsibilities for half of the organization as a Client leader. Additionally, she has Executive oversight for Starcom’s Performics Arm and the Starcom NY office. Her current clients include MARS-Wrigley, Olive Garden, Chamberlain College of Nursing, Altria, American Egg Board, Bimbo, Barcel, ESPN and Wingstop.

Under her leadership, Allstate insurance was a first-mover in the addressable TV space, crafting a customized business solution linking first party transaction data to media exposure in order to create a one-of-a-kind, cross channel attribution beta test. She builds teams who breed innovation. For example, her team launched the Effie-winning Allstate Mayhem campaign, which won the first Gold Lion for Starcom via the Allstate Save 11 campaign. Most recently, her team was recognized by Ad Week’s Media Plan of the Year, best use of Programmatic for Mars Petcare. During her 20+ year tenure, she has worked across various categories and clients, such as airlines, CPG, restaurants, education, insurance, auto parts and pharma.

Karla Knecht

Managing Director, Client Officer, Starcom United States

Stephanie Stopulos

Advanced Analytics & Insights, Starcom United States

After 11 years at Starcom, Stephanie has learned to use her unique talents to lead and connect our data, content and innovation arms at the agency. She has delivered never before seen solutions and answers for clients based on her ability to mirror how people experience brands and media. Stephanie has developed her expertise by working with clients such as P&G, Kellogg’s, Darden, Electronic Arts (EA) and Chick-fil-A.

Prior to her role at Starcom, Stephanie served as an Adjunct Professor of Marketing for the College of Continuing Education at DePaul, and is a Marquette University Alumnus. She was also part of a team that received an Effie award for Kellogg’s Frosted Mini Wheats and was a CIMA Rising Star Nominee.

Although based in LA, Stephanie is a dedicated Chicago sports fan and enjoys all types of restaurants and spending time with her rescue dog, Tex.

Stephanie Stopulos

Advanced Analytics & Insights, Starcom United States

Adam Rattner

Business Development, Starcom United States

An industry veteran with a passion for strategic excellence, Adam Rattner leads business development for Starcom Worldwide, with a focus on the U.S. market where he has led growth efforts since 2014.

Previously, Adam drove all business development and marketing across the EMEA region for Starcom Worldwide. Before joining SMG, Adam served on the integrated marketing and communications team at Coca-Cola, managing media investment and owned assets across the UK and Ireland.

Adam Rattner

Business Development, Starcom United States

Alison Moriarty

Chief Talent Officer, Starcom United States

Alison Moriarty is a talented human resources executive with more than 20 years of experience building strategic partnerships and leading organizations through business transformation. With a passion for improving overall business effectiveness by securing, motivating and fostering high-performance talent, as Chief Talent Officer, Alison has spent the past five years building the Starcom brand, with a focus on the U.S. market.

Prior to Starcom, Alison was the VP of Human Resources at Ipsos, serving as a member of the Ipsos ASI Global Management Team. She also launched her own HR consulting practice, guiding business leaders to improve productivity in times of strategic growth or transition.

Alison Moriarty

Chief Talent Officer, Starcom United States

Tabitha Dosch

Brand Reputation, Starcom United States

As VP/Director of Brand Marketing and Communications at Starcom USA, Tabitha Dosch oversees all internal and external communications on behalf of Starcom USA, part of Publicis Media.

With an expertise in public relations, digital marketing and corporate communications, Tabitha previously worked at Abundant Venture Partners where she served as the director of marketing communications. During this time, Tabitha oversaw communications for a number of portfolio companies and external clients including Frequency540, AVIA Health Innovation and Cardinal Path.

Prior to her role at Abundant Venture Partners, Tabitha was at advertising agency, Ogilvy & Mather Chicago, where she led the company’s first internal public relations team – helping the agency gain industry recognition and developing an internal communications process for the 500-person office.

Before Ogilvy, Tabitha managed internal and external communications for Spark, part of Publicis Media. During this time, she helped build the media agency’s reputation including being named Mediapost’s Media Boutique of the Year in 2009.

Tabitha Dosch

Brand Reputation, Starcom United States
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Pragmatic Creativity: A Case for Working Backward

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