35 W. Upper Wacker Drive
Chicago, IL 60601
+1 312 220 3535
150 West Jefferson Avenue
Floor 5, Suite 400
Detroit, MI 48226
5200 Lankershim Blvd
North Hollywood, CA 91601
+1 818 753 7200
375 Hudson St.
New York, NY 10014
+1 212 468 3888
With a dual expertise in both marketing and business management, Ken cultivates a unique agency culture – dedicated to delivering strong business results by leveraging the newest and most effective methods of connecting people to brands. Ken built his agency career by creating new media opportunities for marketers such as P&G, McDonald’s, Kraft and Miller Brewing Company.
Throughout his career, Ken co-founded Starcom Mediavest Group’s (SMG) third network – Spark, creating industry-defining communications programs that have earned recognition at Cannes, the Effies, the MediaPost Creative Media Awards and the Business Marketing Association ACE Awards.
In 2012, Ken took a role as President of Big Fuel, and in 2016 returned to Starcom as the Chief Operating Officer. Ken has become an expert in writing strategic business plans, leading agency restructures, building cross-agency integration, assessing and improving the efficiency of various brands and helping integrate newly acquired companies into the global network.
Karla Knecht is a master of collaboration-partnering with clients and their creative agencies to implement business-building ideas that generate cost efficient results. As President, Chief Client Officer for Starcom USA, Karla Knecht has client responsibilities for half of the organization as a client leader.
Additionally, she has executive oversight for Starcom's Performics Arm and the Starcom NY office. Her current clients include MARS-Wrigley, Olive Garden, Chamberlain College of Nursing, Altria, American Egg Board, Bimbo, Barcel, ESPN and Wingstop. Karla is no stranger to recognizing the power of precision marketing and how data has influenced the industry as a whole. Under her leadership, Allstate insurance was a first-mover in the addressable TV space, and she was instrumental in crafting a customized business solution linking first party transaction data to media exposure in order to create a one-of-a-kind, cross channel attribution beta test.
She builds teams who breed innovation. For example, her team launched the Effie-winning Allstate Mayhem campaign, which won the first Gold Lion for Starcom via the Allstate Save 11 campaign. Most recently, her team was recognized by Adweek's Media Plan of the Year, best use of Programmatic for Mars Petcare. During her 20+ year tenure, she has worked across various categories and clients, such as airlines, CPG, restaurants, education, insurance, auto parts and pharma.
As President, Chief Client Officer at Starcom, Danielle Gonzales leads one of Starcom’s most data forward clients, Kraft Foods, overseeing all aspects of the global business including strategy, activation, multicultural, data management and measurement.
Danielle has been credited with advancing addressability across all mediums and creating a data-driven culture, successfully unlocking and activating against Kraft’s treasure trove of data that continues to improve their media ROI.
With 20 years of industry experience, Danielle has contributed to the success of Procter & Gamble, The Coca-Cola Company, Best Buy, The Walt Disney Company, Allstate Corporation and Burger King. Prior to her leadership position at Starcom, Danielle was EVP Managing Director of a multicultural unit of Starcom, where she managed over 20% of all US Hispanic media and successfully grew business by double digits for five consecutive years.
Danielle’s achievements have earned her numerous professional honors, including 2014 Ad Age Women to Watch, 2012 Ad Week’s “Media All-Star,” and HispanicAd.com 2011 Media Planning Executive of the year.
As President of Investment for Starcom United States, Kristina Lutz leads the agency’s Investment team focusing on innovative, client-specific activation and the multicultural practice across all channels and all U.S. clients. She is also a key member of the Publicis Media Exchange (PMX), the largest U.S. media buying entity, which fuels cross-channel marketplace innovation and transformation. With more than 20 years of experience, she rejoined Starcom USA in 2017 from iHeartMedia where she was most recently EVP, leading automotive business development and client partnerships.
Previously, she spent 21 years at Starcom US and Leo Burnett, working on a variety of accounts across strategy and investment, national and local, and across all media. During her tenure, Kristina served as SVP, Activation Director at Starcom where she oversaw media investment and content partnerships on behalf of Bank of America. She also led video and print investment, cross-platform deals, multicultural, and acted as liaison between national and local investment for General Motors, as part of GM Planworks, a specialized unit of Starcom MediaVest Group.
Kristina is a graduate of the University of Iowa with a bachelor of business administration in marketing.
Stephanie Stopulos oversees the following practices within Starcom USA: Advanced Analytics and Insights, Solutions Architects and People Based Marketing. Stephanie joined Starcom over a decade ago and is also a member of the U.S. Executive Team.
Recognizing clients' need for customized data, marketing and technology solutions, Stephanie led the creation of the Solutions Architects (SAs) practice to help brands apply MarTech solutions across their entire business. Embedded across U.S. client teams, the SAs are working to create customized analytic solutions that help teams and client partners work more effectively and efficiently in meeting their business goals.
Stephanie has experience working with clients such as Darden, Kellogg's, Kraft Heinz and P&G, and has helped Starcom welcome new clients: Chick-fil-A, Red Bull and Lionsgate. She also leads the team that has expanded the Electronic Arts business globally by bringing data insights to new areas of the media landscape.
Previously, Stephanie served as an Adjunct Professor of Marketing for the College of Continuing Education at DePaul University, and is a graduate of Marquette University.
Gina Jacobson oversees key client business for Starcom including Lowe's Home Improvement and U.S. Cellular, in addition to overseeing the agency's Brand Marketing, Business Development and Product disciplines. In her role, Gina enhances the connectivity between the Starcom brand experience, uncovering new opportunities and inspiring new ways of thinking to help elevate the Starcom U.S. brand to client partners and the industry.
Gina has spent 23 years at Publicis Groupe, overseeing both media at Starcom and creative development at Leo Burnett. She has worked across categories as diverse as insurance, CPG, tech, toys, retail, and mobile across clients including Esurance, Allstate, Kraft, Kellogg's and Nintendo, among others.
Gina is best known for her strategic thinking, powered by a solid track record of digging into her client's business, and a deep passion for building strong teams who deliver engaging and strategic work.
An industry veteran with a passion for strategic excellence, Adam Rattner leads business development for Starcom Worldwide, with a focus on the U.S. market where he has led growth efforts since 2014.
Previously, Adam drove all business development and marketing across the EMEA region for Starcom Worldwide. Before joining SMG, Adam served on the integrated marketing and communications team at Coca-Cola, managing media investment and owned assets across the UK and Ireland.
Alison Moriarty is a talented human resources executive with more than 20 years of experience building strategic partnerships and leading organizations through business transformation. With a passion for improving overall business effectiveness by securing, motivating and fostering high-performance talent, as Chief Talent Officer, Alison has spent the past five years building the Starcom brand, with a focus on the U.S. market.
Prior to Starcom, Alison was the VP of Human Resources at Ipsos, serving as a member of the Ipsos ASI Global Management Team. She also launched her own HR consulting practice, guiding business leaders to improve productivity in times of strategic growth or transition.
As VP/Director of Brand Marketing and Communications at Starcom United States, Tabitha Dosch oversees all internal and external communications on behalf of Starcom US, part of Publicis Media.
With an expertise in public relations, digital marketing and corporate communications, Tabitha previously worked at Abundant Venture Partners where she served as the director of marketing communications. During this time, Tabitha oversaw communications for a number of portfolio companies and external clients including Frequency540, AVIA Health Innovation and Cardinal Path.
Prior to her role at Abundant Venture Partners, Tabitha was at advertising agency, Ogilvy & Mather Chicago, where she led the company’s first internal public relations team – helping the agency gain industry recognition and developing an internal communications process for the 500-person office.
Before Ogilvy, Tabitha managed internal and external communications for Spark, part of Publicis Media. During this time, she helped build the media agency’s reputation including being named MediaPost’s Media Boutique of the Year in 2009.