We believe the alchemy of people and technology creates experiences people love and actions brands need

People are empowered by technology.

They use it to reinvent, navigating brand offerings in the way they want. They are carving their own desire lines through traditional consumer categories.

We are the Human Experience Company.

Starcom harnesses the power of media to bridge the tension between what people want and brands need.

Experiences are the human side of data-driven, tech-fueled marketing. And, we are passionate about boldly leading our clients into the future.

GlobalPerspectives
January 11, 2019

Consumer Desire Lines Shaping the Intersection of Tech & Human Experience

Empowered by technology, people today are carving new paths through brand categories and shaping their own brand experiences, often in unexpected ways. And this week at the Consumer Electronics Show…
GlobalPerspectives
December 24, 2018

Publicis Media Leaders Gaze Into 2019 Crystal Ball

Brands will ditch legacy decision-making, 5G will bump blockchain as the industry buzzword, and "connected experiences" will be the most high-stakes tug of war over the coming year, according to…
GlobalUnited States
December 14, 2018

Starcom Wins Fiat Chrysler Media Account in North America

Fiat Chrysler Automobiles has tapped Publicis Groupe's Starcom to take over its North America account — the latest of many agency shifts among major auto brands in recent months. The…
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