As media professionals, we’re always searching for the newest platforms, the hottest trends and the cultural forces at play. And as an industry, we assume these are primarily driven by the youngest generation on the horizon. Yesterday, that was Millennials. Today, it’s Gen Z. Tomorrow, Gen Alpha. The assumption that Americans age out of media is inherent in this youth-centric approach. However, we see virtually identical engagement from Gen Z and Boomers across many platforms and properties.
As part of our Connections Series (an ongoing exploration into how media is modernizing and morphing), we sought to reexamine what we think we know about Americans over 55 and design a media experience better suited to the needs of everyone.
Read the full report here.
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