Work - Starcom Worldwide

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China

Mead Johnson - Kids’ Smart Talk

In recent years, infant formula competitors were diluting Enfa’s unique selling point of “helpful for baby brain development.”

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MENA

Cadbury - Cadbury in Ramadan: From Drool to Table

In Egypt, there are two seasons where our chocolate sales drop: 1) Ramadan, when 90% of the population is fasting from sunrise to sunset and 2) Summer, when the dire heat causes a huge “melting” problem. And in 2019, Ramadan was going to kick off the summer season!

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Singapore

Visa - Visa & Handy Take Hong Kong

Visa wanted to be the top-of-mind payment method with leisure travelers when they are in-destination, particularly in markets like Hong Kong.

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Singapore

Samsung - Powering Urban Nomads

We created the first ever OOH wireless charging stations in Singapore, Australia and Turkey. Through a smart partnership with JCDecaux as the leading OOH vendor we identified major traffic intersections and transformed everyday bus stops into interactive, power-sharing experiences.

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Mexico

McDonald’s - Big Cause

Craft food trends have seen a boom in LATAM – even the QSR segment has created Artisan offers at their restaurants. McDonald’s needed to leverage its Signature Collection to show its customers, especially millennials, how they could have a foodie experience within their budget.

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United States

Bank of America - Camp Better Money Habits

We engaged Millennials in a live, peer-to-peer experience amplified through digital and social media, adding participation to Bank of America’s Better Money Habits™ financial education resource.

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India

Axis Bank - Axis Digital Banking

Axis Bank wanted people to start using digital banking in their daily life. However, research showed that people felt it was unsafe to use the internet for banking.

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United States

Vans - Not Just One Creator

For people who color outside the lines, we created an off the wall campaign leveraging influencers to reach previously untapped cultural markets.

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United States

The North Face - She Moves Mountains

With 82% of images of explorers showing men, women needed new role models.

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Australia

WWF Australia - Koala Museum est.2050

Starcom Australia took a creative leap off a pro-bono brief. Koalas were on track for extinction in New South Wales, Australia by 2050 – and the WWF needed to create a groundswell of support to influence state politicians.

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United States

Kellogg’s - Krispie Kitchen

Voice assistant technology combined with the power of social media influencers unlocks an interactive treat-making adventure.

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United States

Samsung - Jimmy Fallon Do What You Can't

By giving Jimmy Fallon Samsung’s latest phone, the Galaxy S10+, he was able to do something he was told couldn’t be done: Film an entire episode of “The Tonight Show” on a phone.

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Awards

Our culture of excellence around our work has made us one of the most awarded media agencies in the world.