Thought Leadership
eMarketer, Starcom Worldwide and GlobalWebIndex Release Ninth Annual Report on State of Global Media Landscape
Published on October 15, 2019
Categories Thought Leadership

October 15, 2019 (New York, NY) – eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex, has published its annual “Global Media Intelligence (GMI) Report” on key digital trends worldwide, designed for business executives who require benchmarks to support their decisions for global initiatives. Each year, marketers anticipate the report’s release to include as a core part of their planning processes for the upcoming year.

“The GMI Report continues to be one of eMarketer’s most popular publications, and is certainly one of the most interesting to compile,” said Karin von Abrams, principal analyst and author of the report. “For the second year in a row, we are partnering with GlobalWebIndex and Starcom to look in detail at the behaviors of internet users around the world—including their use of traditional and digital media and their ownership of various devices, such as smartphones and smart TVs. Overall, the data provides us with insights into key global trends, as well as granular knowledge of specific features in individual markets.”

We have expanded coverage this year to include usage of voice assistants and smart-home devices. For each market, media and mobile device penetration rates are available, along with demographic breakouts by age, gender and income or socio-economic group.

“This report shows that technological innovation is transforming how people in both developed and emerging markets engage with their devices, consume media and experience their world in new ways,” said Kelly Kokonas, Executive Vice President of Global Data Strategy at Starcom Worldwide. “When marketers harness the power of data and rising technology, such as voice, they can create personalized experiences at scale and drive meaningful outcomes in our ever-changing media ecosystem.”

The GMI Report is eMarketer’s largest, most comprehensive snapshot of the current state of media consumption worldwide, covering 41 countries in six major regions—Asia-Pacific, Central & Eastern Europe, Latin America, Middle East and Africa, North America and Western Europe. In addition, this year’s report contains nearly 500 charts for all local markets—which Starcom and GlobalWebIndex helped identify and gather through its global network —in addition to benchmarks, analysis and context provided by eMarketer.

“This year’s Global Media Intelligence Report employs survey data at scale that will allow marketers of every ilk to understand today’s complex multi-device, multi-platform consumer,” said Jason Mander, Chief Research Officer at GlobalWebIndex. “The report also speaks to the enduring importance of traditional media to consumers in a largely mobile- and social-driven age.”

About eMarketer
Founded in 1996, eMarketer is the first place to look for research about marketing in a digital world. eMarketer enables thousands of companies worldwide to understand marketing trends, consumer behavior and get the data needed to succeed in the competitive and fast-changing digital economy. eMarketer’s flagship product, eMarketer PRO, is home to all of eMarketer’s research including; forecasts, analyst reports, aggregated data from 3,000+ sources, interviews with industry leaders, articles, charts and comparative market data. eMarketer’s free daily newsletters span the US, EMEA and APAC and are read by more than 250,000 readers globally. In 2016 eMarketer, Inc. was acquired by European media giant Axel Springer SE.

About Starcom Worldwide
Starcom is the Human Experience Company. A world-renowned media communications agency, we create experiences people love and actions brands need. With more than 7,000 employees worldwide, Starcom partners with the world’s leading marketers and new establishment brands, including Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40].

About GlobalWebIndex
GlobalWebIndex is a market research company that provides audience insight across 46 countries to the world’s largest brands, marketing agencies and media organizations.

The company maintains a global panel of more than 18 million connected consumers, which it leverages to create over 40,000 data points on the behaviors and perceptions of internet users around the world. Clients including Twitter, Google, Spotify, WPP, IPG and Omnicom Group can gather in-depth insights into audience behaviors, perceptions and interests through a combination of survey and analytics data using the GlobalWebIndex platform.

Its newly-launched B2B data set signifies an expansion of its profiling capabilities to include working professionals across 10 global markets.


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