The annual PerformanceIN 50 provides global recognition to exceptional individuals and rising stars who are pushing the conventional boundaries to improve the performance marketing channel.
Paul leads an innovative and multi-disciplined performance practice within Starcom in addition to being a thought leader.
More recently, Paul pioneered a new approach to brand safety and viewability and regularly feeds into technology partner roadmaps to help transform the industry’s thinking away from merely being brand-safe to moving through a maturity index with the aspiration of helping brands to be more proactive through AI and human intervention. This approach now brings publishers, brands and agencies together to ensure advertising continues to meet consumer expectations.
Read more about PerformanceIN's Top 50 2020 here.