We have a million different ways of describing ourselves, a million different parts of our identity. And yet as marketers, we don’t always have the most nuanced way of understanding how all of these parts are reflected in the consumers we hope to reach.

In the latest report from Starcom Insights’ Identity Series, The Language of Identity, we explore the components that make up people’s identities, how these identities shape the way they move through the world, and how we can better resonate with them. The report, a culmination of an extensive quantitative and qualitative study, showcases powerful stories of human experiences and provides insight into how identity impacts everything from self-esteem to purchase decisions.

Read the full report here.