STUDY: Building Better Outcomes for Brands & Businesses

June 28, 2019

We live and work in the age of people empowered by choices and technology. It has never been more important for brands to meet people as human beings, on their terms, with experiences that are valuable to them.

Inspired by our commitment to understanding people on a deeper level, Starcom recently commissioned Forrester Consulting to investigate the connection between Human outcomes (the value people get from a brand) and Business outcomes (desirable customer behaviors).

The newly released study, “Building Better Outcomes for Brands and Businesses,” proved that when brands create value for people in the form of Human outcomes, they too create growth in the form of Business outcomes.

Some of the study’s other key findings included:

  • Interactions are powerful, and are a brand’s best opportunity to communicate value and create emotional resonance with customers.

  • In the short term, Human outcomes directly drive positive Business outcomes. In addition, Human outcomes can contribute to brand equity, which drives Business outcomes in the long-term.

  • Brands must differentiate by constantly delivering value to their customers.

To learn more about these findings and explore implications for marketers, download the full June 2019 study here