Thought Leadership
The Future of E-Commerce is "Shoppertainment"
Published on June 21, 2021
Categories Thought Leadership

Platforms and marketers need to be prepared for a new way of selling to consumers.

Paul Kasamias, Managing Partner - Performics at Starcom UK, explains that e-commerce is evolving in a way that will embrace livestreaming.

The pandemic caused a major downturn as physical stores remained closed for extended periods of time, but this served as a boost to e-commerce.

The downturn has driven businesses to fast-track their D2C propositions, particularly traditional advertisers who have predominantly relied on retailers as a front door to commerce. 

Access the full article on Performance Marketing World here.


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