Thought Leadership
WATCH: Starcom's Bohb Blair on the Simple Science of Tech-Fueled Creativity
Published on October 15, 2020
Categories Thought Leadership

The truly innovative campaigns we love can become complicated very quickly in execution. The question we wanted to explore is: can technology help, and if so, how?

In this episode, top Innovid marketer Stephanie Geno sat down with Starcom’s chief experience officer Bohb Blair to discuss how marketers can find a balance between technology and creativity that enhances the creative process. 

In this latest episode of Innovid's Navigating the Now Consumer, watch to learn how Starcom and its clients achieve greater agility, effective personalization, and ROI in a world with fewer and fewer ads.


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