With 82% of images of explorers showing men, women needed new role models.

For The North Face (TNF), we championed badass women in our “She Moves Mountains” campaign to get their personal narratives seen and heard, inspiring everyday women to be empowered to adventure. Our groundbreaking, integrated campaign and first-to-market “Gender” partnership with The New York Times, including editorial and live event integrations, supported women, and significantly strengthened TNF’s brand.