Welcome to the Starcom US 2023 trends report refresh
Thousands of Americans entered 2023 with mixed emotions. Consumers have danced with the evolving dynamics and contradictions of our evolving society. They have had to adapt to changing norms and perspectives while navigating life and finding ways to resolve conflicts.
At the year’s midpoint, we surveyed 1,000 Americans to understand their perspective of 2023 thus far. From this, we discovered that our society has fallen under the influence of five prominent trends: identity, youthfulness, ambition, technology and activism. These trends have materialized in various ways, all characterized by nostalgia, advocacy, general aspirations and the emergence of new technology. The further development of such trends, with consideration to new launches in entertainment and society, has sparked new trends, including newfound feminism and artificial intelligence. Each holds a strong significance that can enrich the lives of many yet play a significant part in the trajectory of the remainder of the year.
Read the full report here.