Campaign Asia-Pacific has learned that following a lengthy pitch, Publicis Media's Starcom will take over media duties for Mickey Mouse's mainland playground, Shanghai Disney Resort—just in time for the Chinese calendar year devoted to the mouse ("rat" and "mouse" are synonymous in Chinese).

The pitch, which was kept separate from the global Disney pitch that ended in October (Shanghai Disney is a joint venture of The Walt Disney Company and Shanghai Shendi Group), began in May and concluded in December, according to sources.

Read full report from Campaign Asia here.