Welcome to the Starcom US 2024 trends report refresh
Six months ago, we looked at culture coming into the new year and saw a wave of technology-induced change in how people defined real and fake.
We saw AI obscuring fact and fiction, cyber-influencers with stories that feel more genuine than human influencer accounts and people taking comfort in delusional dreams. As we check back in mid-year, we still see people grappling with the distinctions between what’s real and what’s not, but with some new spins and pivots. In our 2024 trends refresh, learn about what’s changed (and what hasn’t) in culture and where we’re headed for the second half of the year.
Read the full report here.
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